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Explainer
What is FemTech?
Last updated · Published by Wellness Marketing Reports
FemTech is technology built for women's health: apps, devices, diagnostics, and services for menstruation, fertility, pregnancy, menopause, pelvic health, and sexual health. The word is short for female technology, and it covers both regulated medical products and consumer wellness tools.
FemTech: what is it, in one paragraph?
FemTech, as this guide from Wellness Marketing Reports defines it, is any product or service that uses technology to address health needs specific to women or people with female biology. It ranges from period tracking apps to patented sexual health devices, and because so much of it touches hormones and sex, FemTech brands face advertising restrictions most other health products do not.
What is a FemTech company?
A FemTech company is a business whose main product addresses women's health. Most fall into a few broad categories, and many sell to both consumers and clinicians.
Fertility and pregnancy
Fertility tracking, at-home testing, egg freezing and IVF support, and pregnancy care platforms.
Menopause and hormones
Perimenopause and menopause care, symptom tracking, and hormone management services.
Pelvic and sexual health
Pelvic floor devices, sexual wellness products, and sexual health devices, some regulated as medical devices.
What is the FemTech industry worth?
Estimates of the FemTech industry differ by more than five times, because each research firm defines the category differently. Here are the published figures side by side, each exactly as its source states it.
Market size estimates from published reports
- Grand View Research: USD 45.6 billion in 2025, projected to grow from USD 52.9 billion in 2026 to USD 145.5 billion in 2033, at a 15.5% CAGR from 2026 to 2033 (source).
- Global Market Insights, as cited by Mercury Development: $66.2 billion in 2025 and $73.4 billion in 2026, reaching $255.5 billion by 2035 at a 14.9% CAGR (source).
- Mordor Intelligence: USD 8.56 billion in 2025 and USD 9.78 billion in 2026, forecast to reach USD 18.98 billion by 2031 at a 14.20% CAGR (source).
- World Health Expo: expected to reach US$130.8 billion by 2034 (source).
Where the market is concentrated
Grand View Research reports that North America accounted for the largest share, 45.7%, in 2025. By type, devices held the largest share at 33.4%, and by end use, direct-to-consumer held the largest share at 30.7% in 2025.
The direct-to-consumer share matters for marketing: these brands must reach buyers themselves, often on ad platforms that restrict their category. See more FemTech statistics.
How is FemTech different from medtech and general wellness?
FemTech overlaps with both. The table compares all three on the same four points.
| Point | FemTech | Medtech | General wellness |
|---|---|---|---|
| Focus | Women's health needs and life stages | Diagnosis, monitoring, and treatment across all patients | Fitness, nutrition, sleep, and lifestyle |
| Regulation | Mixed: some regulated devices, many consumer apps | Usually regulated as medical devices | Usually not regulated as devices |
| Ad platform exposure | High when products touch hormones, fertility, or sex | Varies by product and claim | Generally lower |
| Typical buyers | Consumers, clinicians, clinics, and employers | Hospitals, clinics, and clinicians | Consumers |
Why is FemTech hard to market?
FemTech is hard to market because the topics it addresses are the ones ad platforms restrict. In Wellness Marketing Reports' interviews with 63 founders in sexual wellness and women's health, 78% named digital censorship as their number one growth inhibitor. Privacy adds another layer: Mercury Development reports that an ad SDK forwarding cycle data is reportable at up to $53,088 per violation, as adjusted in 2025 (Mercury Development).
Questions people ask about FemTech
What does FemTech stand for?
FemTech stands for female technology. It describes software, devices, diagnostics, and services designed around women’s health needs, from menstrual and fertility tracking to pregnancy, menopause, pelvic health, and sexual wellness. The term is widely credited to Ida Tin, cofounder of the period tracking app Clue, around 2016. Our full explainer is on the What is FemTech page.
See this answer in the full FAQFemTech, what is it in plain terms?
FemTech is technology made for women’s health. That includes apps, wearables, at-home tests, medical devices, telehealth services, and consumer products for conditions and life stages that general health products often overlook. Many FemTech products touch hormones, fertility, and sex, which is why marketing them runs into ad platform restrictions that other health brands rarely face.
See this answer in the full FAQWhat is a FemTech company?
A FemTech company builds a product or service focused on women’s health. Examples include period and fertility tracking apps, menopause care platforms, pelvic floor devices, contraception services, and sexual health products. Companies range from venture-backed startups to small direct-to-consumer brands, and many sell to both consumers and clinicians, which shapes which marketing channels work for them.
See this answer in the full FAQWhat is the FemTech industry worth?
Estimates vary widely because research firms define the category differently. Grand View Research values the global femtech market at USD 45.6 billion in 2025, projected to reach USD 145.5 billion by 2033. Global Market Insights, as cited by Mercury Development, sizes it at $66.2 billion in 2025, while Mordor Intelligence puts it at USD 8.56 billion in 2025.
See this answer in the full FAQWhat does medtech mean?
Medtech is short for medical technology: devices, diagnostics, equipment, and software used to prevent, diagnose, monitor, or treat health conditions. FemTech overlaps with medtech when a women’s health product is a regulated medical device, such as a pelvic health device or a diagnostic test, but FemTech also includes consumer apps and wellness products that are not regulated as devices.
See this answer in the full FAQWhat is an example of MedTech?
Common medtech examples include glucose monitors, pacemakers, imaging equipment, surgical tools, and diagnostic test kits. In women’s health, examples include pelvic floor trainers, at-home hormone tests, and patented sexual health devices. When a FemTech product is also medtech, its regulatory status limits what marketing can claim, so plan marketing and regulatory review together.
See this answer in the full FAQBuilding a FemTech product and need buyers?
Email Wellness Marketing Reports about your product and who buys it, and ask about a free channel audit.