Interview research
Findings such as 78% naming censorship as the top growth inhibitor come from Wellness Marketing Reports' interviews with 63 founders. They describe what those founders reported.
Methodology
How this guide forms its recommendations
Last updated · Published by Wellness Marketing Reports
Recommendations on this site come from Wellness Marketing Reports' interview research with 63 industry leaders, its own client results, and published third party statistics, each labeled by source.
Where do the recommendations on this site come from?
They come from three sources: the 2025 white paper “Turning Stigma into Strategy,” based on in depth interviews with 63 entrepreneurs in sexual wellness and women's health; Wellness Marketing Reports' own reported client results; and named third party market reports. No independent audit was conducted.
Three kinds of evidence, labeled separately
Client results
Case study numbers are Wellness Marketing Reports' own reported results, attributed using post purchase surveys plus store data. They are not an independent study.
Third party statistics
Market figures are quoted exactly as published with the source named and linked, including ranges and conditions, for example Grand View Research.
How we chose and compared channels
Every channel is judged on the same three criteria: exposure to ad platform censorship, how often the 63 companies in the research relied on it, and which buyers it fits. Agency types are judged on channels, handling of restrictions, reporting, and best fit. This guide is written and published by Wellness Marketing Reports, which offers several of the services described, so it is not independent.
What this guide does not claim
It does not promise results, guarantee rankings, or give legal or regulatory advice. For regulatory questions, see primary sources such as the FDA's medical device guidance or published explainers like The FemTech Founder's Guide to FDA Regulatory Terms.
Questions about our method
What is the Turning Stigma into Strategy white paper?
It is Wellness Marketing Reports’ 2025 white paper, subtitled Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health. It draws on in depth interviews with 63 industry leaders about what grows a censored brand and what quietly drains its budget. You can request a copy on the Wellness Marketing Reports website.
See this answer in the full FAQWhat results has Wellness Marketing Reports reported?
In its own case study, a sexual health device brand’s year over year revenue growth reached 63.4% in the first full year of the partnership, which began in February 2025, up from 28.3% the year before, a 2.24X acceleration. Another brand’s abandoned cart recovery rate rose from 2.3% to 12.2% in two months. These are the business’s own reported figures.
See this answer in the full FAQHow should FemTech brands measure marketing results?
Tie every channel to revenue, not impressions. Wellness Marketing Reports attributes revenue using post purchase surveys combined with Shopify data, and removes wholesale orders from email results so the numbers are not inflated. This lets scope decisions be made on data rather than opinion, and shows which channels to grow or cut.
See this answer in the full FAQWhat is a post purchase survey and why use it?
A post purchase survey asks customers how they heard about you right after they buy. It captures channels that tracking pixels miss, like podcasts, doctor recommendations, and word of mouth. Wellness Marketing Reports pairs survey answers with Shopify data to attribute revenue to podcasts and other channels that ad platforms cannot measure.
See this answer in the full FAQWho should choose a different kind of agency?
If your main need is a brand identity, logo, or packaging, a branding and creative agency is a better fit. If you want high volume paid social and UGC production, a social media agency built around those services may suit you. Wellness Marketing Reports focuses on research-led channel strategy and execution for restricted health categories.
See this answer in the full FAQQuestions about a figure on this site?
Email Wellness Marketing Reports and ask where it comes from.